VOS excels in precision craftsmanship. Wood is the heart of their work—honest, natural, and warm. They are masters of their trade, timeless with hammer and nail and progressive with state-of-the-art machines. They bring to life stunning, quality projects, primarily for architects aiming to deliver something beautiful. From conception, through the drawing board, to realization. VOS approached us with a request for their new logo, a new website, and a powerful new corporate identity befitting a company delivering craftsmanship at the highest level. Curious about VOS?
The VOS Vakwerk project is a great example of how craftsmanship can be captured visually and in text. While the brand story of VOS focuses on high quality and attention to detail, this must also be reflected in the corporate identity, website, photography, and texts. To achieve this, we collaborated with various professionals. Eva Bloem, an architectural photographer, captured stunning shots that form the powerful foundation of the website. It precisely conveys the look that resonates with the target audience.
For the textual aspect of the brand, we partnered with Jessica Menheere. With a fantastic sense of text and a unique writing style, she perfectly aligned with the VOS brand. The website includes a blog page where the honest and authentic stories of VOS craftsmen are featured. We also maintain a Branding As A Service (BAAS) contract for social media, ensuring that stories are consistently created and shared.
Photography and text play a crucial role in shaping a brand's image. A website can be functional and beautiful, but content is largely what makes a website successful. Thanks to the collaboration with Eva and Jessica, combined with our designers, programmers, and an enthusiastic client, we have brought this brand to life beautifully. All communication tools, from the website and social media to letterhead and vehicle branding, now reflect the same high quality as the work of the VOS craftsmen.