Quality Roofing Systems is an ambassador and specialist in sustainable, high-quality plastic roofing systems. By investing in quality, they work towards the sustainable roofs of tomorrow. Serving as a connecting factor between the best producers and processors, they collaborate for sustainable total solutions. As they say, "a sustainable future begins today." QRS approached us about a new website, but we believe it's crucial to consider the brand as a whole. As a result, we developed a new brand story, built a new website, and currently maintain a Branding As A Service contract. Curious about QRS?
This project came to us thanks to a beautiful example of what we find immensely important: the ambassador strategy. Owner Sjoerd van der Werf approached us through our work for industry peers at Dakned. After the initial discussion, we were both enthusiastic and made agreements to thoroughly review the brand before starting a website. Reviewing all current expressions, the existing website, and competitors gave us a clear picture. Subsequently, we conducted interviews with QRS, their customers, and suppliers. Ultimately, a brand story was developed that serves as a powerful foundation for QRS, and we are proud of it!
While the brand story was being developed, our web designers had already started creating a new website. After determining all functionalities, pages, and routing, we developed a design that fit perfectly within the existing corporate identity. With self-shot photography, new texts, and a new layout, we gave QRS a new face. After delivering the brand story, the texts were also written. Thus, the new digital business card of Quality Roofing Systems was created! Currently, we also perform website maintenance, regularly visiting new projects to capture images, write news articles, and ensure the website is always up-to-date.
After completing the branding process, including the brand story and website, we naturally wanted the brand to maintain the highest quality in all communications. Therefore, we offered to enter into a Branding As A Service contract, where we maintain QRS's social media channels. Additionally, we develop various internal and external communication materials upon request, such as PowerPoint templates and advertisements. Whenever QRS needs something, the Embassy of Brands is ready! With very short lines, it's a great collaboration between QRS and our professionals.