planet brownie

fun. fair. fantastic!
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Building a brand around the tastiest brownies for the Dutch market? Of course, we can do that! Two passionate entrepreneurs approached us with their ideas for 'Planet Brownie', and we wanted to go beyond just helping with the packaging. The product was already there, but they were looking for a concept that also highlighted the community aspect. Together, we developed a brand that represents the 'community feeling'. We then created visual material and built a website. All in line with the values Fun, Fair, and Fantastic and with a focus on the craftsmanship and quality of the product. Curious about Planet Brownie?

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“The entire Planet Brownie is built on unique details. For instance, each icon was hand-illustrated.”

Lana paltan

Because the lines of communication were very short during the collaboration, we jointly searched for inspiration. With many refreshing and fun perspectives, we chose their brand design. Concrete assets were then developed. A website, a webshop, digital mailings, a unique icon style, product packaging, and, of course, powerful visual material. Striking packaging is crucial; we designed packaging for single brownies in six different flavors, three packs, six packs, and a custom-made freezer. The packaging had to be as 'fun' as the brand itself. The packaging and other assets are a wonderful translation of the brand's foundation.

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“Working on the website with various custom blocks was an incredibly enjoyable challenge.”

floris koek

The website had to become the ultimate online business card for this wonderful brand. Additionally, it was important to have webshop functionalities because, of course, you want as many (potential) customers as possible to understand the brand and buy the product. Subsequently, an online presentation tool was developed using the website's blocks. With this tool, you can directly convert the blocks into a personalized, interactive presentation to approach customers or partners personally. The result? A website, shop, and presentation tool that perfectly embody the brand of Planet Brownie.

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“From brand story to packaging, Planet Brownie is 100 points thanks to the creative efforts of EoB.”

pepijn berendsen

To consistently convey the brand identity and colorful character, we developed various social media templates following the website's style. These were focused on LinkedIn and Instagram. Additionally, we created a template for digital mailings to ensure that the brand is consistently represented in every communication, as it should be. Planet Brownie breathes its identity into every expression.

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