Dolmans Landscaping Group is the full-service partner with a focus on greenery and community. With over 900 employees, they are dedicated to improving the world around them every day. With this conviction, they came to us. The request was to map out the brand and establish a stronger foundation. What followed was a branding process that resulted in a powerful, unique, and fitting brand story that both customers and employees resonate with. In addition, we developed a new website, set up an online presentation tool, and maintain a Branding As A Service program. Curious about Dolmans Landscaping Group?
To map out the brand story, we visited six different locations over a period of two months to conduct interviews with employees. We made sure to capture every moment, so our photographer and videographer joined us to create a database of content. Gathering content before the actual content creation process begins, that's how it works at the Embassy of Brands. Ultimately, we developed a brand story with input from 25 individuals across all levels of the organization.
An entirely new corporate website with a timeline, a news page, over 40 projects, an interactive map, and much more. Alongside our website partner, Mach3Builders, we followed a great process to develop a beautiful website. A website that continues to improve, grow, and become more comprehensive every month to this day. Within our collaboration, we have the right solution for every new question, ensuring the website continues to expand.
The Branding as a Service contract we maintain with Dolmans Landscaping Group involves more than just social media upkeep. After developing templates, we established an agreement to work according to a 'design hours punch card'. This means a set number of hours each month that we allocate to various tasks based on their needs. One month it might be a spectacular animation, the next month two additions to the website, or maintaining their online presentation tool. This way, both parties are always active, and DLG's brand expressions continue to grow.