BE' stands for honestly being yourself and delivering internally what you promise externally. Only with genuine attention to everything happening within the brand can you make promises and build a brand for the long term. Owner Fenna de Man is an internal branding expert with whom we have been collaborating for a long time. When she decided to pursue her dream and start her own business, the connection was quickly established. What followed was a process in which Fenna examined the internal branding of the Embassy, and we, on the same path, developed the story, the corporate identity, the website, and communication tools for this passionate entrepreneur. Curious about BE'?

Fenna pursued her dream and started her own business, something we truly appreciate at the Embassy of Brands. Passionate entrepreneurs who take the step to do exactly what they love with what makes them so valuable. This aligns perfectly with the EoB philosophy. And that's precisely why this is such a good match. The lines with Fenna are always short, allowing us to easily and quickly collaborate. It enabled us to bring out exactly what was deeply hidden in her passion, and she, in turn, could delve into the depths of our organization. A classic win-win.

A beautiful and authentic brand story is the foundation of every brand. No empty promises, but an honest story that resonates. Once this foundation was laid, we worked on BE's communication tools. Starting your own business means everything is still a blank canvas. Through conversations with Fenna and a large inspirational phase full of examples, we chose the design direction. This, combined with the story, has been the basis for every communication effort. All the ingredients to start a new business flying.

Now, months later, Fenna is still a welcome guest at the Embassy. Naturally, we closely follow her during all the exciting projects she is currently working on. And if Fenna needs anything, then we are here for her. It's a collaboration that has surpassed 'network' status. Fenna is part of the Embassy of Brands. Such a collaboration with a true professional not only makes us happy but also proud. Because when we're involved in internal branding, we know exactly whom to have on board.